Leinenkugel’s adds first brewmaster in 23 years

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Chippewa Falls (WQOW) — Leinenkugel has been a family name in the Chippewa Valley for more than 150 years, supplying suds rich with history, and they’ve recently added a new brewmaster to their production line.

John Hensley is the eleventh brewmaster in Leinenkugel’s history. As a brewmaster, Hensley oversees the brewing process, from start to finish, ensuring what goes out the doors is nothing less than perfection.

“It is about as fun as it seems,” Hensley told News 18. “It’s a lot of hard work that goes into making sure the process happens the way it should be, but again you get to enjoy the fruits of your labor.”

Hensley hadn’t always seen brewing in his future, but after getting his hands in the hops, it all started to flow together.

“When I fell into it, I saw really it takes everything I know and have learned, and really applies it to what I do every day,” said Hensley.

He refined his senses, and continuously sips from a bubbly pint of knowledge.

“You learn that there’s a lot of bad beer out there. I like to say ignorance was bliss before I learned what a bad beer was,” Hensley mentioned. “The taste, the smell, the look of a beer, that you really learn over time and experience with your product.”

Hensley said he takes pride in what’s labeled with the Leinenkugel name, and he’s looking forward to leaving a lasting legacy in Chippewa Falls.

“That means a lot to me to see that on the shelves and see people enjoying our products,” said Hensley. “I am very proud of what we do and what we get to make here. At the end of the day we’re making beer, we’re making people happy.”

Samantha Wensel

Samantha Wensel

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