(CNN) – Keep your password to yourself. That’s the new message from Netflix.
In a Netflix earnings call, the streaming platform said it’s focused on preventing customers from sharing accounts and trading passwords.
Its chief product officer said they’re still looking for ways to make that happen.
Right now, the cost of a basic plan is $8.99 per month, which allows a user to stream on a single screen at a time.
Other slightly more expensive plans allow users to watch on additional screens.
According to a survey done by Magid for CNBC, nearly 10% of Netflix users don’t pay for their accounts.
Netflix has the ability to end an account or put it on hold at any time to prevent fraudulent actions.