Do political ads actually swing voters?

Remaining Ad Time Ad - 00:00

Eau Claire (WQOW) — The closer we get to the midterm elections, the more political ads seem to be appearing on television, but are they effective in swinging votes?

News 18 spoke with a political expert at UW-Eau Claire, who said ads could have two different effects on voters. Ads could convince someone to vote for a specific candidate, however in most cases, ads will either solidify your vote for a candidate you were already set to vote for, or they could discourage someone from voting entirely.

Political science expert, Geoff Peterson told News 18 overall, ads rarely change voters’ minds.

“Advertising is a lot more about turnout than it is about changing minds, and I think that’s part of the reason you actually see an increase in the number of ads as you get closer to the election is because we want to make sure people remember there’s an election, and get the message they need to vote,” Peterson said.

Peterson also said visits from candidates have become more of an expected “tradition”, but there’s not enough research to support it has any impact on votes.

Samantha Wensel

Samantha Wensel

More News

STORMTRACKER 18 WEATHER
Osseo
16°
Menomonie
14°
Chetek
17°
Durand
18°
Ladysmith
17°
Neillsville
18°
Rice Lake
New Richmond
17°
Black River Falls
20°
Medford
14°
River Falls
19°
Duluth
17°
Green Bay
26°
La Crosse
17°
Madison
25°
Milwaukee
31°
Twin Cities
16°
Connect With WQOW
Top Stories

UPDATE: 4 from Loyal, including 3 kids, killed in Apostle Island kayak incident

Sheriff Michael Brennan said Erik Fryman, 39, and his kids 3, 6 and 9-years-old died. The mom, Cari Mews, 29,

NEW: Missing Mondovi man found dead Wednesday afternoon

According to Mondovi Police Chief Colin Severson, the department is looking or Nathan D. Kummer who was reported missing by

UPDATE: Gas leak contained in Boyd

Boyd's fire chief told News 18 crews were digging up a leaking water line at Double D's Saloon and workers

Sex offender faces new charges in Eau Claire

A convicted sex offender living in Eau Claire is charged with two counts of first degree sexual assault of a

UPDATE: Middleton shooter was employee of business where he opened fire

The Middlelton Police department sent a phone message to residents about an active shooter.

Scroll to top
Skip to content