Does pop culture affect the way people vote?

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(WQOW)- Campaigning continues for the November election, and some candidates are getting some help along the way from celebrities.

Recently Taylor Swift endorsed two democrat candidates in Tennessee urging her 112 million Instagram followers to vote, and a few days later voter registration spiked.

On Thursday, Kayne West had a spirited conversation in the Oval Office with President Donald Trump.

UW-Eau Claire Associate Political Science Professor Eric Kasper said you have to think about causation and correlation, and he said it appears her comments have made an impact.

Kasper said celebrities are able to send messages to their fans on many social media sites, making it easier for them to campaign and reach millions of people at any time of the day.

Kasper said this is nothing new, celebrities have always made political comments to help candidates – and it can work.

“It has the potential to help draw public support to a particular issue. Maybe that president is trying to get a bill through Congress about that issue,” Kasper said. “It has the opportunity for the president to use the bully pulpit in a way where they’re not pounding on the pulpit but they’re bringing in a celebrity. That does cause to have a lot more media focus.”

Kasper said when celebrities endorse candidates they can lose some fans along the way, and if they aren’t up to date on the candidates and policies they may give misleading information.

Shannon Satterlee

Shannon Satterlee

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