Eau Claire (WQOW) – Big Brothers Big Sisters of Northwestern Wisconsin along with more than 270 Big Brother Big Sisters affiliates across the country, unveiled a new look with a goal of recruiting more diverse volunteers.
“The need in Northwestern Wisconsin for young people to have a role model is more urgent than ever,” said Wesley Escondo, CEO of Big Brothers Big Sisters of Northwestern Wisconsin. “To attract more volunteers of all generations, we needed a modernization of our brand to make an impact in the community and meet the need of the essential work of matching youth with mentors.”
Big Brothers Big Sisters spokesperson Drew Kaiser said the old brand was not connecting with younger prospective mentors.
The organization is pivoting from messages of the importance of mentoring, to messages of the urgent need for the adults in the community to step up to defend the potential of every child.
“In our community, we know that youth are facing numerous challenges. Our organization’s new brand is designed to help us ensure we can serve more children in Northwestern Wisconsin by recruiting more volunteers,” Escondo said.