Amazon launches small business shop

By JOSEPH PISANI

AP Retail Writer

NEW YORK (AP) — Amazon wants you to shop small.

The online retailer launched a new section of its site Monday called Amazon Storefronts, which only lists products sold by small- and medium-sized businesses in the U.S. The company says smaller companies can get lost among its millions of products and it wants a way for shoppers to find them more easily.

Amazon says more than 1 million products from about 20,000 businesses were selected to be featured on the site, based on ratings from customers.

The new site is also a way for Amazon to try to boost its image at a time when it’s facing scrutiny for its growing power, as well as continued criticism that it is taking business from small shops.

Associated Press

Associated Press

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