NEW YORK (AP) — One screen is no longer enough for journalists planning their coverage of the midterm elections next week.
Television networks and other news organizations recognize that many people will follow the results on TV with a pad or smartphone in their hands, or avoid television altogether. So they’re competing aggressively to provide immersive digital experiences, particularly for people impatient to know how the news affects them personally.
The absence of a presidential election providing an overarching national story makes covering a midterm election more challenging for television. But it increases the importance of online plans.
The digital operation that can do the best job of keeping people up-to-date with results on races that matter to them will have a big edge.