Big Brothers Big Sisters re-brands itself with new logo

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Eau Claire (WQOW) – This year there are more than 100 kids in the Eau Claire area needing “Bigs”: their Big Brother or Big Sister through Big Brothers Big Sisters of Northwestern Wisconsin.

The non-profit put out a survey to get an idea of what people thought about its previous logo. Data showed the organization was either misrepresented or misunderstood by the public, and many people identified the organization as an adoption service or childcare facility. Data also showed the public thought only toddlers were in the program, which isn’t the case; one-on-one mentoring starts at 7 years old all the way up to age 18.

The new logo has two distinct parts, a white lowercase b, representing the children and families they serve, coupled with a green curve that completes the capital B, representing the volunteers and the strong relationships they have with their “Littles”.

“I feel it’s important to give back to your community you know we are fortunate enough to live in a place like northwestern Wisconsin where we have access to all kinds of great things,” said Drew Kaiser, Marketing Manager. “But there is also a lot of need, and so to be able to part of that to be able to affect change and to empower children to be able to become better adults later.”

Big Brothers Big Sisters of Northwestern Wisconsin operates independently, meaning it does not receive government money or funding from its national parent agency.

On November 1, 2018, BBBS of Northern Wisconsin is holding a fundraiser at Florian Garden. The keynote speaker is Daniel ‘Rudy’ Ruettiger, the man the movie “Rudy” is based on.

Lindsey Ford

Lindsey Ford

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