Big Brothers Big Sisters re-brands itself with new logo

Remaining Ad Time Ad - 00:00

Eau Claire (WQOW) – This year there are more than 100 kids in the Eau Claire area needing “Bigs”: their Big Brother or Big Sister through Big Brothers Big Sisters of Northwestern Wisconsin.

The non-profit put out a survey to get an idea of what people thought about its previous logo. Data showed the organization was either misrepresented or misunderstood by the public, and many people identified the organization as an adoption service or childcare facility. Data also showed the public thought only toddlers were in the program, which isn’t the case; one-on-one mentoring starts at 7 years old all the way up to age 18.

The new logo has two distinct parts, a white lowercase b, representing the children and families they serve, coupled with a green curve that completes the capital B, representing the volunteers and the strong relationships they have with their “Littles”.

“I feel it’s important to give back to your community you know we are fortunate enough to live in a place like northwestern Wisconsin where we have access to all kinds of great things,” said Drew Kaiser, Marketing Manager. “But there is also a lot of need, and so to be able to part of that to be able to affect change and to empower children to be able to become better adults later.”

Big Brothers Big Sisters of Northwestern Wisconsin operates independently, meaning it does not receive government money or funding from its national parent agency.

On November 1, 2018, BBBS of Northern Wisconsin is holding a fundraiser at Florian Garden. The keynote speaker is Daniel ‘Rudy’ Ruettiger, the man the movie “Rudy” is based on.

Lindsey Ford

Lindsey Ford

More News

Rice Lake
New Richmond
Black River Falls
River Falls
Green Bay
La Crosse
Twin Cities
Weather Outlook: Cold tonight, nice tomorrow

Weather Outlook: Cold tonight, nice tomorrow

Low temperature tonight is expected to be near the average low 5 weeks from now in late November, so about

Connect With WQOW
Top Stories

UPDATE: 4 from Loyal, including 3 kids, killed in Apostle Island kayak incident

Sheriff Michael Brennan said Erik Fryman, 39, and his kids 3, 6 and 9-years-old died. The mom, Cari Mews, 29,

NEW: Missing Mondovi man found dead Wednesday afternoon

According to Mondovi Police Chief Colin Severson, the department is looking or Nathan D. Kummer who was reported missing by

UPDATE: Gas leak contained in Boyd

Boyd's fire chief told News 18 crews were digging up a leaking water line at Double D's Saloon and workers

Sex offender faces new charges in Eau Claire

A convicted sex offender living in Eau Claire is charged with two counts of first degree sexual assault of a

UPDATE: Middleton shooter was employee of business where he opened fire

The Middlelton Police department sent a phone message to residents about an active shooter.

Scroll to top
Skip to content