Eau Claire (WQOW)- A local radio station is undergoing a complete re-brand, of its re-branding.
Indie rock station Blugold Radio 99.9 FM officially changed its name to Converge Radio Sunday hoping to better reflect a connection with local communities.
The station recently announced the name would be changing to Verge Radio, but after listening to public feedback and criticism, staff members felt that wasn’t the right fit. The name "Converge" was chosen after conducting student and employee surveys, and the new logo was chosen from more than 20 design options. The station is best known for its connection to art and culture in the Chippewa Valley.
"I think one of the things people like in general is whether we are named Blugold Radio, Verge, Converge, we’re still about the thing that we’re about. We’re still about celebrating community, and art and music, and all of those things," said Converge Radio station manager, Scott Morfitt.
Morfitt says the station will still operate on the UW-Eau Claire campus, and will debut some new shows in the coming months.