(CNN) – Chipotle has a new CEO, a new ad campaign focusing on the fresh ingredients, and coming soon Chipotle may have a bunch of new items on its menu, including quesadillas, tostadas and a milkshake.
It’s all part of Chipotle’s plan to woo customers back after a series of health scares at the company’s restaurants during the past few years — most notably an E.coli outbreak in late 2015 that made 60 customers in 14 states sick.
So far, it looks like people are willing to forgive and forget. Chipotle’s sales have rebounded in the past few quarters, and Wall Street is thrilled. Chipotle shares are up nearly 65 percent this year.
Can the comeback continue? CEO Brian Niccol, who joined Chipotle in March following a three-year stint as the CEO of Taco Bell, is pushing new menu offerings as a way to keep the momentum going.
Chipotle unveiled quesadillas, avocado tostadas, nachos, a new spring salad and a classic Mexican chocolate milkshake during an event in its New York City test kitchen Thursday.
Fans of Chipotle’s secret menu know that nachos and quesadillas are already something that you can get from some locations. Chipotle admitted as much, saying in the presentation for Thursday’s event that both are among the top requested menu items.
A spokesperson for the company told CNNMoney that quesadillas, nachos and other offerings are currently just being tested at the company’s NEXT test kitchen and that "there is no guarantee that they will be rolled out to all locations."