Eau Claire (WQOW) – UW-Eau Claire is one of nine universities taking part in the new campaign aimed to bring alumni to Wisconsin to work.
"Come Home" is the name of the marketing campaign, and social media plays a big part in it. The campaign will feature ads that link to videos of Wisconsin alumni who landed a job here in the state, or have left and decided to come back.
Tricia Braun with the Wisconsin Economic Development Corporation said the ads are targeted to reach more than 60 Wisconsin colleges and universities, or people who engage with those institutions on social media.
Braun said they also want to attract transitioning military service members and Midwest millennials living outside of Wisconsin.
"The businesses need people to grow, and as businesses continue to be more successful we want to make sure that they can find the people," Braun said. "It’s just a natural demographic shift that baby boomers are retiring out of the work force and people aren’t having as many kids as they use to. So, we have to try and make up for that shortage in other ways and that’s by retaining and attracting workers."
Braun said all of the ads will be linked to a new alumni website.
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