Wisconsin woman sues Mars in chocolate trademark dispute

MADISON, Wis. (AP) — A Wisconsin woman who won the first round of a trademark lawsuit brought by Mars Inc. is suing the confectionery giant.

Syovata Edari wants a federal judge to declare that her Madison-made chocolates, called CocoVaa, do not infringe on Mars’ cocoa extract supplements called CocoaVia. The Wisconsin State Journal reports Edari filed the lawsuit Wednesday.

Mars sued Edari in April, saying her chocolates sound "confusingly similar" to the company’s product. But a judge last month dismissed the lawsuit on jurisdictional grounds. The company filed the suit in Virginia, where it is based, but Edari does no business there.

Mars could refile the lawsuit in Wisconsin, so Edari took action first.

Mars released a statement calling it "a clear case of our trademark being infringed upon."

Information from: Wisconsin State Journal, http://www.madison.com/wsj

Copyright 2017 The Associated Press. All rights reserved. This material may not be published, broadcast, rewritten or redistributed.

adwpadmin

adwpadmin

More News

STORMTRACKER 18 WEATHER
Osseo
Menomonie
60°
Chetek
Durand
63°
Ladysmith
57°
Neillsville
64°
Rice Lake
56°
New Richmond
Black River Falls
Medford
57°
River Falls
59°
Duluth
55°
Green Bay
57°
La Crosse
66°
Madison
65°
Milwaukee
66°
Twin Cities
62°
Weather Outlook: Significant rain totals possible by the end of the week

Weather Outlook: Significant rain totals possible by the end of the week

A big surface low will move through the region on Wednesday and Thursday.

Connect With WQOW
Top Stories

UPDATE: 4 from Loyal, including 3 kids, killed in Apostle Island kayak incident

Sheriff Michael Brennan said Erik Fryman, 39, and his kids 3, 6 and 9-years-old died. The mom, Cari Mews, 29,

NEW: Missing Mondovi man found dead Wednesday afternoon

According to Mondovi Police Chief Colin Severson, the department is looking or Nathan D. Kummer who was reported missing by

UPDATE: Gas leak contained in Boyd

Boyd's fire chief told News 18 crews were digging up a leaking water line at Double D's Saloon and workers

Sex offender faces new charges in Eau Claire

A convicted sex offender living in Eau Claire is charged with two counts of first degree sexual assault of a

Human Remains Found in Tomah

The Tomah Police Department confirmed on their Facebook page that human skeletal remains were found in an undeveloped field in

Scroll to top
Skip to content